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Ashish Bidadi
Fig. 1 — A. Bidadi

Ashish Bidadi

Product Leader · Builder · 2x Founder

I build products that put new technology to work changing how people do their jobs. Most recently I co-founded an AI-native enterprise marketplace, where I owned enterprise product and helped ship a multi-agent system that handled the logistics of booking, budgets, and everything in between for corporate entertainment. Before that, seven years at ADP building a next-generation HCM platform, changing how companies manage their people and benefits. Before that, a hardware company in Waterloo that put physical dials on the desks of creative professionals.

The drawing set, isometric Five sheets fanned in a stack. Sheet 1, the title sheet, lies on top; behind it, each showing its lower-left margin and carrying a balloon that links to it, are sheet 100 how I think, 200 the workbench, 300 specifications, and 400 off the clock. The same list is in the drawing index below. 100 / HOW I THINK 100 200 / THE WORKBENCH 200 300 / SPECIFICATIONS 300 400 / OFF THE CLOCK 400
Fig. 2 — Drawing set. Positions, projects, playbooks, and the rest.
Drawing index
Sheet Title
100 How I think
200 The workbench
300 Specifications
400 Off the clock
Sheet 1 of 4

100 / How I think

100

How I think

Positions I hold, and would defend.

101

Anyone can now produce working software, which is genuinely the most exciting shift of my career. But you still have to understand how systems fit together, how to find the thing that broke, and what is worth making at all. Without that, the tools just help you build the wrong thing faster, at lower quality, with more noise.

102

Time saved, cost removed, revenue added. And the number that gets ignored: how cheaply it slots into what people already do. Adoption cost is the denominator, and most AI products lose there rather than on capability.

103

AI is on the order of the internet, the PC, and mobile, not the order of social media. We spent the last fifteen years optimizing for engagement instead of value, and we know exactly how that went. My ethos has always been to build things that improve people's lives. This wave is the best chance my generation of builders has had to actually deliver on that, and the first chance to get it wrong at the same scale.

104

Small, medium, or large, across nearly every industry. There is a reckoning coming for the ones that treated this as a later problem.

105

Cheap building means more shots on goal, so use them on the right things rather than optimizing purely for returns. Most of the assumptions I inherited about company building deserve another look: whether to hoard capital, whether speed beats quality, what a customer or investor relationship is actually for. I think a small team making something people will pay for is the more durable way to build a company.

Sheet 2 of 4

200 / The workbench

200

The workbench

Recent projects, built on my own time. Nights, weekends, and early mornings.

201

AI Running Coach

  • Status Private beta

A running coach that actually knows you.

AI Running Coach, today view Today
AI Running Coach, plan view Plan
AI Running Coach, coach view Coach
Fig. 3 — AI Running Coach. Three views: today, plan, coach.
202

AI UX Researcher

  • Status In progress

A research brain, and the agent that drives it, built to democratize UX research across product, design, and engineering at medium and large companies.

View coming soon
Fig. 4 — AI UX Researcher. Single view.
203

AI Family Agent

  • Status In progress

Built for young families with small kids, like mine.

View coming soon
Fig. 5 — AI Family Agent. Single view.
Sheet 3 of 4

300 / Specifications

300

Specifications

Playbooks and frameworks, written down.

Sheet 4 of 4

400 / Off the clock

400

Off the clock

A few things that are not work.

17 races · 3 full marathons · 14 half marathons · 1:45 half PR

Training is the one thing I do that has no career purpose whatsoever, which is exactly why it works.

Two kids, seven and three. They are slowly winning against my obsession with work. The Family Agent above exists because of them.